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Funneling traffic into your site is a big accomplishment, but it’s not the finish line. If you want to stay competitive in the race among businesses in your market, you need a respectable conversion rate as well. To get there, your website needs to be optimized to turn visitors into buyers, clients, and long term fans of your site. Increasing engagement, improving flow of traffic, and many other forms of optimization can all lead to higher conversion rates.

Mightus Media works with your business to improve those conversion rates, and we do so by looking at the current data, your own goals, and the improvements that we can make to the way that your site greets visitors.

Analysis

Analysis

Improving your conversion rates involves looking at your sources of traffic, and the flow of that traffic once a user lands on your site. We look at the benchmarks of your site, the organization of pages, and the general “footpaths” that users take to get from point A to point B.

Psychology

Psychology

Does your page have the right calls to action, and are they located in the right areas of your site? Does your copy include important information that a consumer would want to know before making a purchase or contacting you for hire? We’ll examine areas that can influence users, and improve their visibility.

Technology

Technology

If your site isn’t properly optimized on the back end, then you could actually be holding your conversion rate back. Users need an experience that amounts to fast loading times, easy-to-navigate menus, and shopping cart areas and links that just make sense. We look at the technical aspects of your site that can improve conversion and flow of traffic.

By improving and optimizing your conversion rates, you may be able to boost your sales by as much as 100%, depending on the current state of your site and the nature of your business. For some clients, focusing on conversion can mean direct benefits to eCommerce sales, and for others, it can mean gathering more information to create long term business relationships, such as for companies that rely on B2B contracts.

Build, Improve, and Convert

If you’ve got a brand new site that hasn’t launched yet, now might be the perfect time to get conversion optimization services to make that launch as strong as it can possibly be. Focusing on conversion rates can have a huge impact on your projections moving forward.

For existing sites, conversion optimization can be a low cost, high yield investment into making use of properties and domains that already exist, and getting even more performance out of them. In many cases, a radical redesign won’t be required– the focus is more on the logistics and maps of the site, to make navigation simple, and to direct traffic to the places you need it to be.

Contact our Conversion Optimization team today, and learn more about how Mightus can help you to transform more traffic into more sales, building a better business for you.