Mightus Media works with your business to improve those conversion rates, and we do so by looking at the current data, your own goals, and the improvements that we can make to the way that your site greets visitors.
Improving your conversion rates involves looking at your sources of traffic, and the flow of that traffic once a user lands on your site. We look at the benchmarks of your site, the organization of pages, and the general “footpaths” that users take to get from point A to point B.
Does your page have the right calls to action, and are they located in the right areas of your site? Does your copy include important information that a consumer would want to know before making a purchase or contacting you for hire? We’ll examine areas that can influence users, and improve their visibility.
If your site isn’t properly optimized on the back end, then you could actually be holding your conversion rate back. Users need an experience that amounts to fast loading times, easy-to-navigate menus, and shopping cart areas and links that just make sense. We look at the technical aspects of your site that can improve conversion and flow of traffic.
If you’ve got a brand new site that hasn’t launched yet, now might be the perfect time to get conversion optimization services to make that launch as strong as it can possibly be. Focusing on conversion rates can have a huge impact on your projections moving forward.
For existing sites, conversion optimization can be a low cost, high yield investment into making use of properties and domains that already exist, and getting even more performance out of them. In many cases, a radical redesign won’t be required– the focus is more on the logistics and maps of the site, to make navigation simple, and to direct traffic to the places you need it to be.
Contact our Conversion Optimization team today, and learn more about how Mightus can help you to transform more traffic into more sales, building a better business for you.